Here is home

Shop, explore, love East Renfrewshire

A campaign featuring 17 local businesses has been rolled out across East Renfrewshire to encourage people to shop, explore and have pride in their area.

The marketing campaign is funded by the Scottish Government's Town Centre fund and Scotland's Town Partnership's Love Local fund, and features 17 local business owners and some of the area's beauty spots.

The new 'Here' identity aims to unite the area's unique towns and people, encouraging a shared sense of pride amongst residents following the effects of the pandemic, with the ability to promote East Renfrewshire as a desirable place in which to live, work, visit and invest over the longer term.

The patchwork design of the campaign visuals was chosen to showcase the diversity of the different towns, landmarks and activities that make up East Renfrewshire. The patchwork is inspired by the textile industry history of the area, with a modern twist.

Focus groups with residents, business owners, business improvement districts and our staff helped to develop the 'Here' campaign.

Feedback highlighted that people across the authority have a strong sense of local pride and identity about the individual towns and villages where they live. The new place brand celebrates the fact that residents are proud of being from 'here'.